OBJECTIVE

Seeking a management position in an international market place within a growing organization in the telecommunication industry, where my skills and knowledge can be effectively utilized.

QUALIFICATIONS

? Over 6 years of marketing, public relations and administrative experience within the Pacific Rim cable industry.
? Graduate project employed integrated marketing communication plan for a leading Chinese language web site resulting in tremendous growth.
? Master of Science in Journalism and Mass Communications with specialization in public relations and marketing communications.
? Fluency in Mandarin, Spanish, and English.  Good understanding of Cantonese.

CAREER HISTORY

1997 to April, 1998  SINANET. com  Cupertino, California.
Internship.  Increased the subscriber growth rate of this leading Chinese language web site from 9% to 414% during a one month period, through strategic marketing ploys.  Growth continues at 26% per month.  Assisted the director of marketing with development and distribution of press releases to local news outlets.  Published the news releases on the web page.  Performed and advised on competitors web sites.  Planned and executed monthly marketing promotions and quarterly events.  Negotiated and purchased advertising space for company and clients in local and regional media.
 
1995 to 1996  Videoland Inc., United Communications Group,  Taipei, Taiwan.  Marketing Supervisor.  Managed import and distribution of videotape programming.  Marketed Ted Turner’s CNN International, TNT, Cartoon Network, and other network programming to cable affiliates through programming promotions, public relations and marketing campaigns, and live events. Planned and coordinate trade shows and quarterly press conferences.  Supervised both the sales and advertising departments.  Monitoring various contracts among sponsors and cable systems.  Coordinated related activities between programming suppliers and nation-wide cable systems.

1993 to 1995   Cycloria Inc., United Communications Group,  Taipei, Taiwan.
Senior Marketing Specialist/Engineering Department Executive Secretary..  Increased market shares of 28 Cable TV franchises an additional 8% per month, an increase of more than 65,000 subscribers in one year through marketing and public relations campaigns.  Assisted the CEO with daily business operations and strategic planning activities.  Acted as liaison between more than 55 engineers and foreign consultants.  Researched and recommended locations for new franchises.  Tracked purchase orders, and other functions basic to effective management.  Followed up multi-year network development plan.
 

1992 to 1993  Tsaur Dong Trading Co.,  Taipei, Taiwan
Executive Sales Secretary.  Obtained new contracts and negotiated renewals with manufacturers of coaxial cable.  Managed all related records.

1991 to 1992   Kaplan, Russin & Vecchi,  Taipei, Taiwan
Librarian.  Managed the document center for this law firm's business and legal records.

COMPUTER SKILLS

Literate in both PC and Macintosh applications.  Fluent in MS Word, Excel, PowerPoint, WinProject, Visio, Hypercard, Hyperstudio, Adobe Photoshop and Chinese Typing.

EDUCATION
 
San Jose State University, San Jose, California
Master of Science in Journalism and Mass Communications- May 1998

Fu-Jen Catholic University, Taipei, Taiwan
Bachelor of Arts in Spanish - May 1990

Unversidad de Salamanca
Spanish and English advanced level translation certificate
 
REFERENCES

Mr. Rusty Pickard
Senior Vice President and CEO,
Road Runner Group,
290 Harbor Drive,
Stamford, Connecticut 06902

Mr. Ron Hranac
Senior Vice President of Engineering
Coaxial International
4582 South Ulster Street, Suite 1301
Denver, Colorado 80237

Dr. Diana Stover
Professor, School of Journalism and Mass Communications
San Jose State University
One Washington Square
San Jose, CA 95192-0055

Mr. Chen Yen
President, Cycloria, Inc.
Taipei, Taiwan
Chairman,
Chinese Television Network
10th Floor, Block A.
Ming Pao Industrial Centre,
18 Ka Yip Street,
Chai Wan, Hong Kong